Other Archives

The Impact of TLC on Retail Sales (Trust. Loyalty. Caring.)

Main banner for 2024 How America Shops® Report 3

In this report we wanted to investigate the links between Trust, Loyalty, and Caring to see how they work together and help identify ways for brands and retailers to better leverage them to win. We also wanted to better understand the relationship between price and quality across categories to uncover ways to motivate shoppers to ... Read more

Shoppers’ View of The Future of Health

In this report we present a view of shopper attitudes, behaviors and perceptions of health and wellness. We examine what it looks like now vs. the recent past, as well as how we expect it to evolve and change in the future. We saw that shoppers’ ratings of their overall health hit a major pothole ... Read more

Seismic Population Shifts Demand New Retail Strategies

In this study we present a look at how the changing demographics and household types in America affect shoppers’ behaviors. We look at the traditional How America Shops® measures of financial comfort and see security rebound from where it was at the end of 2023 to be more in line with where it’s been in ... Read more

Caution! Retail Curves Ahead

In this study we present a preview of the attitudes, anxieties and concerns that shoppers are experiencing as this holiday season approaches— and will carry with them into 2024. We trend the traditional How America Shops® measures of financial outlook and see many more shoppers barely holding on, and financial security taking a dive. We ... Read more

Shoppers Say: Inflated Prices are Here to Stay

Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come. Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that ... Read more

The Next Wellness Frontier

Will WELLness ever mean the same thing again? So much disruption: digital access, shifting trust, more products, more services… but the pandemic was not the only catalyst for change. In this report we sort out the opportunities for The Next WELLness Frontier. The Next Frontier of WELLness will be defined by new strategies: Fragmented categories: It ... Read more

Black Shoppers

Shopping behaviors and financial worries are all here in this report that compares Black to Caucasian shoppers. Findings that will lead you to change strategy and rethink priorities will be the willingness of Black shoppers to spend more on healthier choices, their respect for national brands, and perhaps the greatest opportunity is to show them ... Read more

Caring for the Caregiver

The Big Business of WELL report highlighted the expanding opportunities in wellness. One of those opportunities is Caregivers. 40% of US adults are Caregivers, most are under 40, and 46% of them are spending more on health versus last year. This sets the stage for a huge opportunity for the many ways you can care for ... Read more

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