Shopper Segments: Rural

Caution! Retail Curves Ahead

Caution Retail Curves Ahead Banner
In this study we present a preview of the attitudes, anxieties and concerns that shoppers are experiencing as this holiday season approaches— and will carry with them into 2024. We trend the traditional How America Shops® measures of financial outlook and see many more shoppers barely holding on, and financial security taking a dive. We ... Read more
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