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Pushing Purchasing Power by Generation: From Gen Z to Boomers

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Pushing Purchasing Power by Generation blog main banner
It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do You Determine Purchasing Power by ... Read more
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