Pushing Purchasing Power by Generation: From Gen Z to Boomers

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It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do You Determine Purchasing Power by ... Read more

9 Takeaways From WSL Strategic Retail’s Annual Health Symposium

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By Emily Burns, JUNE 06, 2024 || BeautyInc – A Publication of WWD Speakers hailed from key wellness companies including The Vitamin Shoppe, CVS Health, Kroger Health, HerMD and more. On Thursday, WSL Strategic Retail hosted its annual health symposium, this year titled “Beyond Wellness: The Future of Health. What Shoppers Really Want.” Hosted in ... Read more

70 Million Gen Z Are Coming! What Retailers Should Know

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Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

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Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Can Retail Pharmacies Bring Back the Magic?

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Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a surge in vaccine and self-care demands has caused more shoppers to crowd the pharmacy counter. The resulting wait, paired with the ease of finding wellness answers online, is raising the bar – and ... Read more

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

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High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

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Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the instructive results to benefit retailers ... Read more

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