Maryann Javier

The Big Male Shopper Shift: What It Means for Health & Wellness

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  Our How America Shops® research reveals a shift in men’s shopping habits.  There’s been much discussion about how younger men have driven growth in personal fragrance (ask anyone who has a teenage son) – but that’s just the start of it.  In this blog, we highlight how men’s shopping habits for wellness are changing, ... Read more

AI Is ‘Shopping’ for Your Brands: Here’s What You Should Do

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Recent research suggests that artificial intelligence might recommend recognized national brands over store labels in consumer searches for everyday product needs. We turned to our How America Shops® survey data to share what retailers and brands can do to get in front of AI. Where Does AI Fit Into Your Product Messaging? Recent research shows ... Read more

Where Wellness Shoppers are Headed, And How You Need to Help

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  In the past decade, retailers and brands have responded to people’s efforts to take control of their – and their families’ – health and wellness by offering an ever-expanding array of products and services. But the sheer number of choices has overwhelmed consumers. Companies are missing an opportunity here. Our latest How America Shops® ... Read more

What’s Worth It Now? How to Deliver Value to Shoppers Today.

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  Sure, a product’s value is based on price, but it also is enforced by several other characteristic such as accessibility, experience and healthy principles. It’s time for retailers and brands to rethink why a shopper would want their goods beyond a competitive price, and then figure out how to deliver. We offer three shopper-informed ... Read more

The AI Conundrum: What Shoppers Really Want

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Wendy Liebmann // Original article, MMR Digital Edition, April 6, 2026 The people who purchase goods and services aren’t frantically jumping into the fray — at least not yet. For the last couple of years, the topic on everyone’s minds — no doubt yours — has been artificial intelligence. We’ve moved so quickly from the ... Read more

More Needs to Be Done in Women’s Wellness: 4 Critical Steps

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Female shoppers spend billions of dollars on wellness products each year, yet we believe brands and retailers aren’t taking full advantage of the opportunity and actually see them. WSL Strategic Retail, in collaboration with key retail and brand leaders, has uncovered four pillars upon which the next revolution of women’s wellness depends. Where Women Go, ... Read more

MMR unveils Women of Influence 2026 honorees: Wendy Liebmann

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Women of Influence 2026 MMR
By MMR, MARCH 11, 2026 || A Publication of MMR (Mass Market Retailers) The recognition showcases the accomplishments of these leaders and their vital role in shaping the future of retail. NEW YORK — The Women of Influence 2026 issue of Mass Market Retailers has been published, honoring a distinguished group of executives whose leadership continues to shape the ... Read more

Social Shopping 2026: What Brands and Retailers Must Know Now

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Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to adapt to the continued fragmentation ... Read more

Generation Alpha Wants to Shop: 4 Qualities Define How

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Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors will help brands and retailers ... Read more

WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond

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What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You. WSL Strategic Retail turned to ... Read more
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