Maryann Javier

The AI Conundrum: What Shoppers Really Want

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Wendy Liebmann // Original article, MMR Digital Edition, April 6, 2026 The people who purchase goods and services aren’t frantically jumping into the fray — at least not yet. For the last couple of years, the topic on everyone’s minds — no doubt yours — has been artificial intelligence. We’ve moved so quickly from the ... Read more

More Needs to Be Done in Women’s Wellness: 4 Critical Steps

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Female shoppers spend billions of dollars on wellness products each year, yet we believe brands and retailers aren’t taking full advantage of the opportunity and actually see them. WSL Strategic Retail, in collaboration with key retail and brand leaders, has uncovered four pillars upon which the next revolution of women’s wellness depends. Where Women Go, ... Read more

MMR unveils Women of Influence 2026 honorees: Wendy Liebmann

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Women of Influence 2026 MMR
By MMR, MARCH 11, 2026 || A Publication of MMR (Mass Market Retailers) The recognition showcases the accomplishments of these leaders and their vital role in shaping the future of retail. NEW YORK — The Women of Influence 2026 issue of Mass Market Retailers has been published, honoring a distinguished group of executives whose leadership continues to shape the ... Read more

Social Shopping 2026: What Brands and Retailers Must Know Now

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Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to adapt to the continued fragmentation ... Read more

Generation Alpha Wants to Shop: 4 Qualities Define How

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Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors will help brands and retailers ... Read more

WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond

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What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You. WSL Strategic Retail turned to ... Read more

The ‘Toyification’ of Beauty Is Here to Stay

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By James Manso, DECEMBER 23, 2025 || A Publication of WWD (BeautyInc) Brands like Daise and Notewrks are increasingly fashioning their products, packaging and marketing in toy-like ways. “As the world’s gotten more grim and chaotic, beauty has always been in that category that’s not just about holding up in these times, but a moment ... Read more

Can AI Build Shopper Engagement and Emotional Trust?

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Nine in 10 retailers and brands already use artificial intelligence to engage shoppers, but are they missing the opportunity to use AI to build emotional trust and engagement? In this blog, we say “yes” and help you explore how to do a better job to help shoppers solve problems and provide solutions. Retailers and Brands: ... Read more

Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities

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Blog banner featuring older asian woman on laptop, older black man on phone, and older couple shopping
In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not surprisingly, we found several challenges, ... Read more

The Art of Using Insights to See the Person Behind the Data

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Blog banner featuring human silhouette made of puzzle pieces next to collage of data windows and a hand with a magnifying glass
Virtually every retailer relies on data to better understand its shoppers. But the human behind the data can be obscured by the quest for more information. More organizations are shifting their focus toward using their data to put the consumer – not product – first. Based on our research, this is where to begin, and ... Read more
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