generation x

Beauty’s Big Brand Opportunity Is Older than 50

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Beauty Over 50 Blog banner featuring three older women smiling with shopping bags
Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research breaks down beauty by age. ... Read more
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