shopper behavior Archives

How Consumers Use Their Heads and Hearts When Shopping

June 14, 2023 by WslAdmin

Blog banner featuring one side with a woman selecting juice and the other side with a young mother consulting her daughter on soda

Today’s post-pandemic, inflation-weary consumers aren’t just shopping for products, they’re shopping for joy. Our consumer research shows that most are balancing this joy of shopping with the need to be frugal. Brands and retailers need to learn how they can help shoppers walk that line. Are Retailers and Brands Marketing Enough Joy? It’s not a ... Read more

Beauty’s Big Brand Opportunity Is Older than 50

September 12, 2023June 1, 2023 by WslAdmin

Beauty Over 50 Blog banner featuring three older women smiling with shopping bags

Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research breaks down beauty by age. ... Read more

New WSL Research: Shoppers Cutting Back, Not Doing Without

February 7, 2023April 20, 2022 by WslAdmin

Rising Prices Everywhere Report Banner featuring upward diagonal arrows overlaid on collage of shoppers

Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

Thank you for your message.

Subscribe to our Shopper, Retail Trends and Research Insights.

Thanks for signing up!

Tell us a bit about you.

Thank you. Check your inbox.

How can we help you?

Thank you for your message.

Thanks for signing up`!`

Thank you. `Check your inbox.`