shopper values

How to Make the Shopping Trip Easier, To All Generations

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Shopping Easier for All Generations blog banner featuring Boomer and Gen Z checkout preferences
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what features make shopping easier, and ... Read more
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