Values Archives

70 Million Gen Z Are Coming! What Brands and Retailers Should Know

March 12, 2024 by Maryann Javier

Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults

Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

March 12, 2024February 27, 2024 by Maryann Javier

Population Shifts Across Categories blog main banner

Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Can Retail Pharmacies Bring Back the Magic?

February 8, 2024February 8, 2024 by Maryann Javier

Can Pharmacies Bring Back the Magic blog main banner with images of Holland & Barrett store and consultation room flowing out of open gift box

Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a surge in vaccine and self-care demands has caused more shoppers to crowd the pharmacy counter. The resulting wait, paired with the ease of finding wellness answers online, is raising the bar – and ... Read more

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

February 8, 2024January 23, 2024 by Maryann Javier

Retail Safari 2023 Wrapped Blog main banner

High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

January 23, 2024January 9, 2024 by Maryann Javier

Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the instructive results to benefit retailers ... Read more

Prepare for 2024 Now, With These 6 WSL Retail Trends

December 26, 2023December 26, 2023 by Maryann Javier

2024 Predictions Blog banner featuring numbers 1 through 6 with images depicting the predictions

With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 – and beyond. Are Your Shoppers ... Read more

How to Make the Shopping Trip Easier, To All Generations

November 24, 2023September 5, 2023 by WslAdmin

Shopping Easier for All Generations blog banner featuring Boomer and Gen Z checkout preferences

Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what features make shopping easier, and ... Read more

Pet Wellness and Loyalty: A Retail Safari® Exclusive

November 24, 2023April 7, 2023 by WslAdmin

The pet category’s foray into wellness is burgeoning, despite rising prices. In fact, brand loyalty in this category outpaces most others. But this exploding category risks facing a challenge common in wellness: confusion due to too many choices and fragmented retail. We sent our Retail Safari® scouts to check out the new pet marketplace. Retailers, ... Read more

Consumer or Shopper: Here’s The Difference!

November 24, 2023March 20, 2023 by WslAdmin

Consumer vs Shopper blog banner featuring collage of consumers on the left and shoppers on the right

All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your Shoppers Like Consumers? There is ... Read more

New from WSL: Winning Shoppers During Holiday Price Fright

February 7, 2023October 12, 2022 by WslAdmin

Up to 25% of all shoppers plan to spend less on major holiday purchases this year, our latest How America Shops® survey shows. However, they don’t want to be Grinches about it. Many shoppers are trying to balance their budgets while finding ways to save the season. Here is how they plan to do it, ... Read more

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