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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Food Retailing: Frictionless, Local, Social

Food Retailing: Frictionless, Local, Social

As more shoppers participate in online shopping and expect a happy and fast shopping trip, food retailers need to reimagine the physical store for the most basic of trips – groceries. On this Retail Safari®, we take you through three innovative themes in food retail.

First, convenient solutions, such as AI technologies and a 24/7 drive-thru, eliminate shopper pain points. Next, localization, with inspiration from larger food chains adjusting their assortment to fill local needs and lifestyles. And last is reimagined models, including ticketed experiences that turn the store into a social destination – and make no two visits the same.

These themes are paving the future of food retail, enticing more frequent store visits, and happier, convenient shopping trips. Open this Retail Safari® for a deep dive on each theme.

To access the full report, contact us directly or log into your WSL Library account.

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Food Retailing: Frictionless, Local, Social

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