The ‘newest normal’ is not what retailers or brands would like it to be, but adapting to this new Shopping Life® is the only way that sales will grow.
This new study shows how routines have unraveled and a shopping trip is more industry speak and less what shoppers do.
The Action Steps in this report include:
- What an in-store experience needs to be, which is less Disney-esque and more helpful, for the shopper, and
- How to profit from the new math for shopping
Get This Report.Our Shopper Research report explains what’s behind shopper behaviors, including the sentiments that influence how they spend their time and money, and what engages them emotionally. If you’re not a subscriber, send us a message using the form here.
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