WSL Search Results
The AI Conundrum: What Shoppers Really Want
Wendy Liebmann // Original article, MMR Digital Edition, April 6, 2026 The people who purchase goods and services aren’t frantically jumping into the fray — at least not yet. For the last couple of years, the topic on everyone’s minds — no doubt yours — has been artificial intelligence. We’ve...Learn More
More Needs to Be Done in Women’s Wellness: 4 Critical Steps
Female shoppers spend billions of dollars on wellness products each year, yet we believe brands and retailers aren’t taking full advantage of the opportunity and actually see them. WSL Strategic Retail, in collaboration with key retail and brand leaders, has uncovered four pillars upon which the next revolution of women’s...Learn More
MMR unveils Women of Influence 2026 honorees: Wendy Liebmann
By MMR, MARCH 11, 2026 || A Publication of MMR (Mass Market Retailers) The recognition showcases the accomplishments of these leaders and their vital role in shaping the future of retail. NEW YORK — The Women of Influence 2026 issue of Mass Market Retailers has been published, honoring a distinguished group of executives whose...Learn More
Social Shopping 2026: What Brands and Retailers Must Know Now
Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to...Learn More
Generation Alpha Wants to Shop: 4 Qualities Define How
Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors...Learn More
WSL Strategic Retail Looks Ahead: 7 Shopper Trends for 2026 and Beyond
What will 2026 bring to retailers and brands? Our extensive library of research provides an instructive narrative of what companies should prepare for in the coming year. We’ve identified seven shopper movements, and the 2026 predictions they suggest, here. Retailers and Brands, We Have a New Year’s Gift for You....Learn More