WSL Search Results
How to Keep the Gen-Z Fragrance Boom Going
By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. Gen-Z’s preferences have shaped the beauty industry in recent...Learn More
Drive Retail Sales with TLC (Trust, Loyalty and Caring)
It’s a perennial problem that’s poised to get worse: What makes shoppers happy, and why aren’t retailers able to offer it? WSL is getting to the bottom of the challenge by talking to retailers and gathering shopper insights to understand how they can regain their entrepreneurial spirit. Retailers and Brands,...Learn More
Who's Winning the Beauty Retailer Race for Gen Z?
By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty spend is growing in units, per NIQ – and the race for their loyalty is intensifying among a growing number of retail players. The beauty retailer race for...Learn More
What the Evolution of Dupe Culture Means for Beauty Brands and Retailers
By James Manso, NOVEMBER 12, 2024 || A Publication of WWD (Women’s Wear Daily) Try to copy Charlotte Tilbury and you’ll be met with an error message — and a humorous social media rebuttal. In a TikTok the brand posted last month showing a bottle of the brand’s Hollywood Flawless...Learn More
‘Invisible’ Channels Eroding Retail Categories
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are...Learn More
WSL Highlights Retailers That Are Rethinking Health and Wellness
By Scot Meyer, OCTOBER 16, 2024 || A Publication of MMR (Mass Market Retailers) NEW YORK — Today’s consumers want easy ways to improve their health that are also affordable and accessible, and a recent Virtual Retail Safari® hosted by WSL Strategic Retail highlighted some of the innovative retailers that...Learn More