WSL Search Results
Make Shoppers Happy! Retailers & Brands Need to Face Today’s Challenges Together
Heading into 2027, retailers and brands face fresh and seemingly intractable issues. More shoppers are struggling with higher inflation and the challenges of keeping up with everyday life. More companies are realigning, reorganizing, downsizing and, in general, making teams feel uncomfortable. So, more than ever, companies need to come...Learn More
2027 Watch Outs: What Shoppers Want – What to Be Ready For
In 2026, we accurately predicted that retailers and brands would have to adapt to fast shifts in AI, international brand influence and demand for “new” value. What’s next? We mined our latest shopper research, met with inspirational retailers and other executives around the world, and immersed ourselves in emerging retail...Learn More
The Big Male Shopper Shift: What It Means for Health & Wellness
Our How America Shops® research reveals a shift in men’s shopping habits. There’s been much discussion about how younger men have driven growth in personal fragrance (ask anyone who has a teenage son) – but that’s just the start of it. In this blog, we highlight how men’s shopping...Learn More
AI Is ‘Shopping’ for Your Brands: Here’s What You Should Do
Recent research suggests that artificial intelligence might recommend recognized national brands over store labels in consumer searches for everyday product needs. We turned to our How America Shops® survey data to share what retailers and brands can do to get in front of AI. Where Does AI Fit Into Your...Learn More
Where Wellness Shoppers are Headed, And How You Need to Help
In the past decade, retailers and brands have responded to people’s efforts to take control of their – and their families’ – health and wellness by offering an ever-expanding array of products and services. But the sheer number of choices has overwhelmed consumers. Companies are missing an opportunity here....Learn More
What’s Worth It Now? How to Deliver Value to Shoppers Today.
Sure, a product’s value is based on price, but it also is enforced by several other characteristic such as accessibility, experience and healthy principles. It’s time for retailers and brands to rethink why a shopper would want their goods beyond a competitive price, and then figure out how to...Learn More