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Consumer or Shopper: Here’s The Difference!

All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your...Learn More

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The Infinite Store Inside a Small Format

For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip but with innovative merchandising and experiential perks. What each of these store formats has in common: a small footprint where consumers can shop fast. Here’s what they get...Learn More

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The Future of Wellness in Retail: 6 Trends

Good-health practices – including wellness products, services and treatments – are now a staple of many retail formats, and consumers are increasingly taking them for granted. We looked back at our WELLness research of the past year to see what The Future of Wellness holds. Following are our five predictions....Learn More

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The Next Frontier in Retail Strategy: Planned Disruption

Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels,...Learn More

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The Biggest Consumer Shopping Trends of 2023

WSL has been following the path of consumer shopping for decades. And through 2022, shoppers led us on a more focused, lifestyle-specific retail trip. To prepare for 2023, we culled through our How America Shops® and Retail Safari® market research, and zeroed in on seven big trends that predict what’s...Learn More

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Retail Breaks Rules to Follow Shoppers Into the Holidays

Retailers are barreling into the height of holiday shopping season, and many are following a new playbook, from Black Fridays that jump the gun to secret sales for reward members. Retailers and brands are following the shoppers wherever they want to go, and getting good at the game. This Holiday...Learn More

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