WSL Search Results
How to Make the Shopping Trip Easier, To All Generations
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what...Learn More
Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!
Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands...Learn More
Cosmoprof North America 2023: The Key Takeaways
By James Manso, July 21, 2023 || BeautyInc. – A Publication of WWD BEAUTY IS BOOMING — and so is Cosmoprof North America. The beauty trade show, which celebrated its 20th anniversary in Las Vegas last week, saw a swell of entrants flock to the floor. “Forty- four percent of...Learn More
Is Physical Retail Losing Out On Health for Women?
Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to...Learn More
Following the Consumer to Low-Price Retail
What “dollar stores”? All the big dollar chains have evolved into competitively priced retailers, blurring the once well-defined lines within the value sector. We culled through our How America Shops® research to learn what percentage of consumers choose dollar chains over Walmart and how the new low-priced chains are giving...Learn More
How Consumers Use Their Heads and Hearts When Shopping
Today’s post-pandemic, inflation-weary consumers aren’t just shopping for products, they’re shopping for joy. Our consumer research shows that most are balancing this joy of shopping with the need to be frugal. Brands and retailers need to learn how they can help shoppers walk that line. Are Retailers and Brands Marketing...Learn More