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Why Older Shoppers Matter More in Times of Chaos: 5 Opportunities

In 25 years, American consumers have endured a succession of social and economic events that have changed how we live and shop – and those changes differ among generations. So we delved into our latest “How America Shops® in Chaos” report to learn specifically how older shoppers are responding. Not...Learn More

report

Retail Safari® Immersion with WSL - Meijer

Join us for a Retail Safari® Immersion Meijer Growth Activation Retail Immersion Grand Rapids, Michigan January 14th & 15th, 2026 Following our 2025 Retail Safari® Immersion, we are moving into the next phase – Activation. Our HBC Activation Workshop will immerse you in driving growth and innovation across the business,...Learn More

podcast

How America Shops® in Chaos. What’s Worth It Now? with Rich Kaminski | EP100

In this episode: In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices,...Learn More

retailer innovators

It’s More Than Holidays… It’s How Shoppers Celebrate Life

Seasonal isn’t just the big holidays anymore. Today’s shoppers crave reasons to celebrate, large and small—whether it’s a cultural tradition, a school milestone, or just a fun moment in the middle of the week. Retailers who step up with timely and thoughtful support can transform these occasions into deeper connections...Learn More

report

How America Shops in Chaos: Landing Page

New! How America Shops with AI An Evolution, not a Revolution In this study, you’ll learn AI is more a shopping evolution – not a revolution, and thus what your business needs to pay attention to and watch out for in the near future. This report details evolving shopper attitudes,...Learn More

podcast

The Future of Category Management with Gina Zilleox, Glanbia Performance Nutrition | EP99

In this episode: Wendy Liebmann talks to Gina Zilleox, Senior Director Category Management, Glanbia Performance Nutrition about the need to make dramatic assumptions about the competitive landscape in order to thrive in the future. Episode Highlights: Whether or not category management, as we know it, is dead. How essential it...Learn More



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