WSL Search Results
Beyond the Screen: Why Humanity is Retail’s Secret Weapon in 2026 | EP107
In this episode: As we transition into 2026, the retail landscape is being reshaped by two powerful, seemingly opposite forces: the rapid ascent of autonomous AI and a growing hunger for authentic human connection. In this special year-in-review, Wendy Liebmann reflects on a transformative period of “perpetual chaos,” where shoppers...Learn More
Social Shopping 2026: What Brands and Retailers Must Know Now
Not so long ago it may have been considered niche, but today social media has evolved into a relied-upon channel for one-quarter of shoppers. Our recent How America Shops® report, “The Social Shopping Handbook” reveals who shops which platforms, the categories they shop and how brands and retailers need to...Learn More
How Gen Z and Alpha will Redefine Retail
Discovery, agency, and identity now form a nonstop loop for Gen Z and Gen Alpha, who don’t just shop categories—they curate lifestyles through creators, communities, and causes. In this edition of the Retail Safari® Newsletter, we explore how brands are redesigning retail around their expectations, including… Do Not Rely on...Learn More
Generation Alpha Wants to Shop: 4 Qualities Define How
Generation Alpha – kids born between 2010 and 2024 – are estimated to be worth $255 billion as consumers. And they influence a significant amount of their Millennial parents’ brand choices and household spending. But don’t expect Gen A to simply be an extension of Gen Z. These four factors...Learn More
The Future of Beauty: K-Beauty, Viral Fragrances, and the TikTok Effect | EP106
In this episode: Wendy Liebmann and Elia Auchane recap their recent trip to Cosmoprof North America in Miami. Together, they explore the shifting landscape of the beauty industry, questioning if the sector is “tapped out” while identifying the viral trends, from K-Beauty to Middle Eastern fragrances, that are currently dominating...Learn More
How America Shops® with AI: An Evolution, not a Revolution
Everywhere you turn people are talking about how AI is changing the workplace, the economy, even the arts and dating! But so often the shoppers’ voices are missing from the conversation. We determined to rectify that in this new study. We conducted in-depth one-on-one interviews to understand how people, across...Learn More