WSL Search Results
Victoria’s Secret: From Aspirational to Inclusive
For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores,...Learn More
How to Rebrand A Retail Icon with Martin Waters | EP24
In this episode: Wendy Liebmann talks with Martin Waters, CEO of Victoria’s Secret, about the transformation of the iconic Victoria’s Secret brand, with lessons for retailers and brands about how to stay relevant, always, and how to boldly move ahead when evolution is not an option. They discuss: How to...Learn More
The Power of Two
Retailers and brands are discovering new ways to join forces with each other to expand reach, deepen shopper loyalty, elevate the overall shopping experience – and encourage more store visits and more items in the basket. The retailers and brands that we present here have built an ecosystem of partners...Learn More
Are You Honest Enough for Shoppers? 5 Steps to Get There
We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the...Learn More
Retailers & Brands Embracing the Big Business of WELL
Retail has the power to transform lives. Retailers and brands should challenge themselves (and their shoppers) to broaden their definition of wellness through a holistic shopping experience. Take shoppers on a wellness journey that inspires, encourages, and supports healthier living habits – and makes it easy for shoppers to transform...Learn More
The New Shopper Truths with Candace Corlett | EP23
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss WSL’s latest research, the health and wellness shopper revolution it reveals and the implications for retailers and brands. They discuss: How health and wellness has changed over the last 8 years, and the new conditions, such as mental health,...Learn More