WSL Search Results
You Want to Follow the Shopper Into 2022? Here Are Four Paths
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that...Learn More
Livestream Retail: The Future Of
The launch of Alibaba’s Taobao Live in 2016 marked the beginning of a new era of shopping in China – livestream (live commerce) shopping. Taobao Live’s seamless and convenient shoppable technology, and the influence of Chinese powerhouses skilled in selling products, has helped make live commerce a success in China....Learn More
The Future of Retail with Candace Corlett | EP30
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, challenge the notion that companies cannot anticipate the future in these times. The shopper and retail trends WSL identified and has been tracking for 4 – 5 years are now clearly redefining the retail landscape. They discuss: How powerful...Learn More
What’s On Trend For Retail In 2022? Here Are 5 Predictions
By Bryan Pearson on December 3, 2021 || Forbes If the past two years have taught the retail industry anything, it’s to meet the unexpected, eye-to-eye, with more of the unexpected. Unexpected as in surprising channels, unpredictable brand partnerships and even a dose of the expected. Because consumer desires have not changed;...Learn More
The Clock is Ticking on Livestreaming and D2C. Are You In?
How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The...Learn More
Learnings from the Front Lines in Dramatically Changing Retail Times with Anne Fink | EP28
In this episode: Wendy Liebmann talks with Anne Fink, president of global foodservice at PepsiCo about how she, her team and her food service community responded when the industry shut down overnight — and how together they have reinvented their business model for these changing times. They discuss: The importance...Learn More