WSL Search Results
A New Set of Values is Changing Shopping Life
In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper...Learn More
How Brands Are Rethinking Water Conservation
WWD / December 18, 2019 / By Allison Collins, Photography By George Chinsee From P&G to Owa, modern beauty brands are finding ways into the waterless beauty movement. Are you ready for the age of powder shampoo? Waterless beauty, a small but increasingly intriguing category comprised of brands and products that think of water...Learn More
Change NOW
This How America Shops® report defines the Change in Shopping Life® that is well underway – it is not about to become; it is here. If you are still anticipating it, we are sorry to say that you are late. The Change has been created by the shoppers’ response to...Learn More
The Trend Predictor: Wendy Liebmann by Fragrance Foundation
Fragrance Foundation Accords | December 12, 2019 Wendy Liebmann knows what you’re going to buy before you do. She also knows why, and where you’re going to shop for it. The Australian-born founder of WSL Strategic Retail has been conducting research and reading the tea leaves about consumer habits for...Learn More
Millie Bobby Brown Meets ‘Idol’ at the WWD Beauty Inc Awards
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
Let’s Hear It For the Boys
Don’t think men want makeup? Think again as these mass retailers and specialty brands pioneers lead men to new categories. Men have been quietly pushing category growth in Wellness and Beauty including Men’s Skincare, Hair Care and Makeup, as well as mindfulness, nutrition, yoga, and more. Men’s engagement in these...Learn More