WSL Search Results
Why the Retail Industry Needs the Rental Generation
There are times when retailers should worry about what’s behind them, and the rental retail economy is ushering in one of those times. The once-fringe movement toward acquiring less “stuff” and instead paying for temporary use of pre-used necessities is rapidly becoming mainstream. And it’s changing retail sales in jewelry,...Learn More
Marketing to Moms: Show Caregivers That Your Brand Cares
Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother’s Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world’s population. So how can you best...Learn More
5 Service Lessons from Ikea’s Manhattan Planning Studio
Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a...Learn More
Caring Scores. Do Shoppers Believe You Care About Their Health?
Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health...Learn More
Caring for the Caregiver
The Big Business of WELL report highlighted the expanding opportunities in wellness. One of those opportunities is Caregivers. 40% of US adults are Caregivers, most are under 40, and 46% of them are spending more on health versus last year. This sets the stage for a huge opportunity for the many...Learn More
Surrounded by Chaos, Shoppers Take Control
Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in...Learn More