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shopper research

Caring for the Caregiver

The Big Business of WELL report highlighted the expanding opportunities in wellness. One of those opportunities is Caregivers. 40% of US adults are Caregivers, most are under 40, and 46% of them are spending more on health versus last year.  This sets the stage for a huge opportunity for the many...Learn More

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Surrounded by Chaos, Shoppers Take Control

Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in...Learn More

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The WSL List: Retailers That Stand Out, For Better & Worse

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More

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Driving Consumers to Stores

Beauty Insight // January 22, 2019 // Issue 189 WSL Strategic Retail CEO & chief shopper Wendy Liebmann:  “Shoppers go to physical stores for a variety of reasons. ‘I want it now’, because [the product has] run out or because they saw it on Instagram, is still a viable reason...Learn More

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WSL Reports Beauty Mega Brand Gets New CEO

By Jenny B. Fine // January 9, 2019 – WWD Jean-André Rougeot comes from Benefit Cosmetics, where he drove sales to more than $1.5 billion. As chief executive officer of Benefit Cosmetics, Jean-André Rougeot helped propel the brand from a hero-product based business to a full-fledged line with over $1.5 billion...Learn More

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9 Off-The-Radar Retail Predictions For 2019

By Brian Pearson // Forbes, December 12, 2018 So much of retail is a gimmick. Just ask 2018. Massive sums are invested in immersive experiences that quickly lose their spark and in digital features that fail to make the experience easier. So more than 5,000 stores closed in 2018. In their valid...Learn More

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