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WSL Search Results

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The WSL List: Retailers That Stand Out, For Better & Worse

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More

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Driving Consumers to Stores

Beauty Insight // January 22, 2019 // Issue 189 WSL Strategic Retail CEO & chief shopper Wendy Liebmann:  “Shoppers go to physical stores for a variety of reasons. ‘I want it now’, because [the product has] run out or because they saw it on Instagram, is still a viable reason...Learn More

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WSL Reports Beauty Mega Brand Gets New CEO

By Jenny B. Fine // January 9, 2019 – WWD Jean-André Rougeot comes from Benefit Cosmetics, where he drove sales to more than $1.5 billion. As chief executive officer of Benefit Cosmetics, Jean-André Rougeot helped propel the brand from a hero-product based business to a full-fledged line with over $1.5 billion...Learn More

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9 Off-The-Radar Retail Predictions For 2019

By Brian Pearson // Forbes, December 12, 2018 So much of retail is a gimmick. Just ask 2018. Massive sums are invested in immersive experiences that quickly lose their spark and in digital features that fail to make the experience easier. So more than 5,000 stores closed in 2018. In their valid...Learn More

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Are You Speaking Your
Shoppers’ Language?

Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right?  Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy...Learn More

shopper research

The U.S. & South Korea Opportunity

The social movement to live a healthy life, in both mind and body, is stretching across the Americas, Europe, and Asia.  Smart product and service companies are creating new paths to seize their share of shopper spending created by this passion to live WELL.  Industry innovators are winning in fitness,...Learn More

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