WSL Search Results
Is Physical Retail Losing Out On Health for Women?
Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to...Learn More
Clicks to Bricks: How to Attract Young, Digital-Savvy Shoppers to the Store.
Although Gen Alpha might not have money to spend, they are influencers for the adults in their lives who do spend. The physical store must target and excite the next generation of young, digital-savvy shoppers and compete with social media for this shopper’s attention. In this Retail Safari®, we identify:...Learn More
How America Shops® Explores: 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role...Learn More
How to Attract Shoppers During a "Permanent" Price Correction
91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food...Learn More
Gen Alpha’s Influence Is Taking Hold at Retail
WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with...Learn More
From TikTok to Retail – Here’s How it’s Done
This Retail Safari® is a quick, thirteen-page snapshot of what is breaking the internet in TikTok’s Beauty and Wellness space in the beginning of 2023. What opportunities might these trends have for your category? In this report, we cover: Four viral Beauty and Wellness trends from TikTok that are catching...Learn More