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Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight

By James Manso on August 19, 2022  ||  BeautyInc. –  A Publication of WWD TikTok creators Brooklyn and Bailey McKnight’s new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on...Learn More

podcast

Shopping During Inflation: Long Slog vs. Whiplash? | EP39

In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss how shoppers are dealing with spiraling price increases, how this moment is different from 2008, and how companies need to respond. They preview WSL’s upcoming Wellness study (The New Wellness Frontier). And the baseball season. (Yes, really!) They...Learn More

podcast

Analog Retail & The Future of Physical Stores with Kate Ancketill | EP38

In this episode: Wendy Liebmann talks with Kate Ancketill, founder and CEO of GDR UK, about the future of the physical store in a digital, and Meta-age. They agree there will always be a significant role for good physical retail, however, it must be fully omni-channel and logistically optimized to...Learn More

article

Help Millennials With Inflation and Bond Long-Term

Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for...Learn More

podcast

Breaking Retail Taboos with Sally Mueller | EP37

In this episode: Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising. They discuss: How to build a brand through continuous consumer and...Learn More

article

Choosing the Right Wellness Products Is Exhausting

Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a...Learn More

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