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WSL Search Results

article

13 Pet Consumer Insights That Will Surprise You!

Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know...Learn More

podcast

Caregiving – The Next Big Retail Opportunity with Reema Jweied-Guegel | EP77

In this episode: Wendy Liebmann talks to Reema Jweied-Guegel, Director, AARP Enterprise Strategy Group about the growing population of caregivers, who they are, the challenges they face, and how retailers and brands can support them. They discuss: WSL’s latest How America Shops® research which indicates that 6/10 Americans take care of...Learn More

article

Pushing Purchasing Power by Generation: From Gen Z to Boomers

It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do...Learn More

article

9 Takeaways From WSL Strategic Retail’s Annual Health Symposium

By Emily Burns, JUNE 06, 2024 || BeautyInc – A Publication of WWD Speakers hailed from key wellness companies including The Vitamin Shoppe, CVS Health, Kroger Health, HerMD and more. On Thursday, WSL Strategic Retail hosted its annual health symposium, this year titled “Beyond Wellness: The Future of Health. What...Learn More

article

Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?

By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands? If people on weight-loss programs buy less food, how do they compensate for nutrition? We’re asking users of weight-loss...Learn More

report

New Studies

Two New How America Shops® Studies: Shopper Shifts You Need to Understand to Grow in 2025 & Beyond Seismic Population Shifts Demand New Retail Strategies May 2024 Insights to help brands and retailers. Traditional segments shrink: Millennials with children decline. Choosing a single life. 31% of US Pop lives alone...Learn More



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