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New Studies
Two New How America Shops® Studies: Shopper Shifts You Need to Understand to Grow in 2025 & Beyond Seismic Population Shifts Demand New Retail Strategies May 2024 Insights to help brands and retailers. Traditional segments shrink: Millennials with children decline. Choosing a single life. 31% of US Pop lives alone...Learn More
These 3 Retailers Are Testing Added Services. Are You?
Retailers have been experimenting with added services to appeal to hurried shoppers for years, but these latest innovations, explored by our Retail Safari® scouts, offer fresh insights. Here’s a sampling of added in-store features at Boots, Walmart and Petco, and how to deal with the critical real estate question. The...Learn More
70 Million Gen Z Are Coming! What Retailers Should Know
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation,...Learn More
Population Shifts Are Playing Out Across Categories
Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across...Learn More
Innovating Beauty Retail - A Latin View with the WSL team | EP70
In this episode: Wendy Liebmann talks to WSL Retail Strategy Consultant, Elia Auchane, and Retail Innovation Manager, Allie Chilicki, about curating a Retail Safari® at the inaugural Cosmoprof Miami event. And the power of connecting in store and on the convention floor. They discuss: A behind-the-scenes view to customizing the perfect...Learn More
Smart Shopping to Live Well
Our How America Shops® report, Caution! Retail Curves Ahead, reveals that financial anxiety affects 77% of shoppers caused by increases in their monthly expenses. Retailers and brands have an opportunity to respond with innovation in merchandise and experience. In this Retail Safari® we reveal: Examples of retailers and brands who...Learn More