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retailer innovators

Smart Shopping to Live Well

Our How America Shops® report, Caution! Retail Curves Ahead, reveals that financial anxiety affects 77% of shoppers caused by increases in their monthly expenses. Retailers and brands have an opportunity to respond with innovation in merchandise and experience. In this Retail Safari® we reveal: Examples of retailers and brands who...Learn More

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Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways....Learn More

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Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the...Learn More

retailer innovators

Experiential Retail: 4 Innovators to Learn From

Our How America Shops® research reveals that there is a 51% increase (vs. 2014) in the channels people shop in three months: 13.3 today vs. 8.8 in 2014. With this boom, how will your brand or store differentiate itself, excite shoppers, and drive loyalty? In this Retail Safari® we reveal:...Learn More

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Prepare for 2024 Now, With These 6 WSL Retail Trends

With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 –...Learn More

shopper research

The New Journey to Wellness: A Retail Opportunity

Future Now Future Next — Volume 4 [ 2023 ] Innovations and conversations around men and women’s health is being led by online sites that are willing to address taboo topics like menopause and erectile dysfunction. The Future Next is for retailers and brands to find discrete ways to address...Learn More



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