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How to Make the Shopping Trip Easier, To All Generations

Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what...Learn More

podcast

The Paradox of the New Shopping World with Candace Corlett | EP59

In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.) They discuss: The paradox of shoppers’...Learn More

retailer innovators

Seasonal Shopping: Winning Frugal, Busy Shoppers

Our new How America Shops® report, Paradox of the New Shopping World, reveals that 88% of shoppers agree that the prices they are paying today are here to stay. As a result, 85% are cutting spending to pay for the basics or being cautious about what they spend. As shoppers...Learn More

retailer innovators

Don’t Whisper! Shout Your Values

Half of shoppers are committed to their values, especially Millennials, who are driving this change and expect brands to deliver on sustainability. Retailers and brands need to help shoppers find their values in the store and online. In this Retail Safari®, we help you get started with: Inspiration from retailers...Learn More

podcast

Successfully Navigating Disrupted [Beauty] Retail with Noah Rosenblatt | EP58

In this episode: Wendy Liebmann talks to Noah Rosenblatt, president, SpaceNK North America, about the company’s unique retail model, and how to straddle Bloomingdale’s, Nordstrom, and Walmart all at the same time. They discuss: Why the changing beauty landscape exemplifies where retail at large is headed How to successfully straddle...Learn More

shopper research

Paradox of the New Shopping World

In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels...Learn More

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