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WSL’s Virtual Retail Safari® Reveal Reimagined Stores

The year 2020 not only redefined shopping, it helped re-engineer what stores look like now. WSL Retail Safari® scouts explored some of the most forward-looking changes in the physical store. Following are concepts worth watching, from our recent tours. What Kinds of Stores are Your Shoppers Returning To? The physical...Learn More

podcast

The New Language of Retail | EP12

In this episode: Our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand. Wendy and Norm discuss: How digital...Learn More

article

What Will Stick for Retailers Post Pandemic and What Won't

During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is...Learn More

article

20 New Shopper Trends Retailers Should Know for 2021

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL...Learn More

shopper research

Reset or Recede: A Future Now-Future Next Study

The shopping culture is changing fast, and WSL insights will ensure that the shoppers are at the center of your plans. For over 25 years we have been studying shoppers in national research surveys to project where they will go next. WSL invites you to view the future by purchasing...Learn More

podcast

Shopper-Centricity is More Critical than Ever Before | EP11

In this episode: In this episode, Wendy Liebmann interviews Andy Murray, CEO of BigQUEST, and Founder and Chair, Customer Centric Leadership Initiative at the University of Arkansas’ Walton College of Business, and formerly head of customer experience at Walmart and ASDA UK. Wendy and Andy discuss: Why being a shopper-centric...Learn More



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