WSL Search Results
Older Consumers Worth Wooing
By Scot Meyer, JULY 8, 2024 || A Publication of MMR [Mass Market Retailers] Forward-looking retailers and suppliers rightly focus on the needs and wants of Millennials and members of Gen Z, who are critical customers now and (together with the preteens and teens of Generation Alpha) represent the future....Learn More
Pushing Purchasing Power by Generation: From Gen Z to Boomers
It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do...Learn More
The Power of Pets on the Future of Retail with HABRI | EP75
In this episode: Wendy Liebmann talks to Lindsey Braun, Vice President of Research & Operations at HABRI (the Human Animal Bond Research Institute) about the power of pets to positively impact the health and wellbeing of people – and retail. They discuss: The science behind the pet–human connection and the...Learn More
Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?
By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands? If people on weight-loss programs buy less food, how do they compensate for nutrition? We’re asking users of weight-loss...Learn More
The Future of Retail with Helena Foulkes | EP74
In this episode: Wendy Liebmann, WSL’s CEO and Chief Shopper, talks to Helena Foulkes, current board member of Costco & Harry’s, former president of CVS Pharmacy and CEO and Board Member of the Hudson’s Bay Company, amongst other roles. They discuss: Her reflections on the pandemic: What she has learned...Learn More
New Studies
Two New How America Shops® Studies: Shopper Shifts You Need to Understand to Grow in 2025 & Beyond Seismic Population Shifts Demand New Retail Strategies May 2024 Insights to help brands and retailers. Traditional segments shrink: Millennials with children decline. Choosing a single life. 31% of US Pop lives alone...Learn More