WSL Search Results
Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?
By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands? If people on weight-loss programs buy less food, how do they compensate for nutrition? We’re asking users of weight-loss...Learn More
The Future of Retail with Helena Foulkes | EP74
In this episode: Wendy Liebmann, WSL’s CEO and Chief Shopper, talks to Helena Foulkes, current board member of Costco & Harry’s, former president of CVS Pharmacy and CEO and Board Member of the Hudson’s Bay Company, amongst other roles. They discuss: Her reflections on the pandemic: What she has learned...Learn More
New Studies
Two New How America Shops® Studies: Shopper Shifts You Need to Understand to Grow in 2025 & Beyond Seismic Population Shifts Demand New Retail Strategies May 2024 Insights to help brands and retailers. Traditional segments shrink: Millennials with children decline. Choosing a single life. 31% of US Pop lives alone...Learn More
These 3 Retailers Are Testing Added Services. Are You?
Retailers have been experimenting with added services to appeal to hurried shoppers for years, but these latest innovations, explored by our Retail Safari® scouts, offer fresh insights. Here’s a sampling of added in-store features at Boots, Walmart and Petco, and how to deal with the critical real estate question. The...Learn More
70 Million Gen Z Are Coming! What Retailers Should Know
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation,...Learn More
Happy Retail with CPG Categories, with Craig Dubitsky | EP71
In this episode: Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail. They discuss: What it takes to be a serial entrepreneur (a clue: it’s...Learn More