WSL Search Results
Providing Affordable Access to Under-Served Shoppers with Chris Skyers | EP36
In this episode: Wendy Liebmann talks with Chris Skyers, Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities. They discuss: The importance of access to affordable and healthier options; it’s not just about lower prices...Learn More
How 3 Big Retailers Link Sustainability to the New WELLness
For many shoppers, wellness doesn’t end with their minds and bodies; it extends to the entire planet – the air they breathe, the water they drink and the open spaces and oceans that surround them. Our research shows that more shoppers expect companies to accept more responsibility for sustainability. Here...Learn More
Is This Latest Pharmacy Trend an Opportunity, or a Threat?
As pharmacists became distracted by other tasks that took them out-of-sight from behind the counter, shoppers increasingly turned to more accessible sources for advice. Our How America Shops® research explores the growing acceptance of online pharmacies, which challenge retailers to find their way back to their Rx shoppers. Shoppers Want...Learn More
How We Eat – The Brave New World of Food and Drink with Paco Underhill | EP32
In this episode: Wendy Liebmann talks with Paco Underhill, founder of Envirosell, author of Why We Buy, What Women Want, and his newly published How We Eat, about the changing world of food and drink, and the impact on grocery retail in the US. They discuss: The social, political, economic,...Learn More
Gen Alpha May Be the Savviest Shopper. Retailers, Beware
Small wonder brands and retailers are already marketing to Generation Alpha and anticipating their power. These digital natives, the first born in 2010, may be only 12 years old but they are influencers in ways that generations before them were not. Their innate reliance on digital information has made them...Learn More
You Want to Follow the Shopper Into 2022? Here Are Four Paths
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that...Learn More