WSL Search Results
Branding WELLness: The New Dynamics with Tim Girvin | EP29
In this episode: Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things. They discuss: The importance of truth in storytelling when...Learn More
The Clock is Ticking on Livestreaming and D2C. Are You In?
How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The...Learn More
Learnings from the Front Lines in Dramatically Changing Retail Times with Anne Fink | EP28
In this episode: Wendy Liebmann talks with Anne Fink, president of global foodservice at PepsiCo about how she, her team and her food service community responded when the industry shut down overnight — and how together they have reinvented their business model for these changing times. They discuss: The importance...Learn More
The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it
Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground,...Learn More
Beauty’s Retail Reckoning: Specialty and Mass Retail Poised for Further Gains
By Allison Collins on October 29, 2021 || WWD The effects of the COVID-19 pandemic have specialty retailers including Sephora and Ulta Beauty poised to gain even more market share in the U.S., experts said. How many brick-and-mortar retail stores does the beauty industry actually need? That’s the question those in the...Learn More
Building Shopper Loyalty in a Digital World with Peter V.S. Bond | EP26
In this episode: Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey. They discuss: The critical components retailers and...Learn More