WSL Search Results
Why are 50-plus Women Feeling Ignored in Advertisements?
Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize...Learn More
Big Brands Still Matter - Stop Being So Defensive
Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some...Learn More
Shoppers Want Respect, Not Discounts | 7 Brands that Deliver
Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes...Learn More
The Store as Beauty Hub – A CEW Service from WSL Strategic Retail
In this issue WSL Strategic Retail takes you a tour of 4 retailers that have acknowledged that the store is still the hub of beauty discovery. On this tour you will discover: Online beauty retailer Tira first physical store in Mumbai The reimagined Sephora flagship in Paris H&M Beauty in...Learn More