WSL Search Results
Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future
High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways....Learn More
The Reimagined Store Won’t Make You Stay. Unless You Want To
New themes are emerging in today’s more innovative stores, including some of the most traditional chains we shop. WSL’s researchers compare trips to our neighborhood Walmart and Target stores with those from our recent Retail Safari® tours to learn how different retailers are meeting what matters most to shoppers now....Learn More
Powerful Partnerships: What Makes Retail Alliances Work
More big retailers are exploring alliances, with the anticipation that doubling up will double the cachet, more than double the size of the shopper basket – and create a second reason to come into the store. WSL sent its Retail Safari® scouts out to see what works and does not...Learn More
Retail Consulting Services
Many of the world’s biggest retailers and consumer brands use retail consulting services to drive their shopper-centric strategies. Whether to optimize the customer experience through focused workshops, develop new strategies or adapt to the changing retail industry, brands across channels and subsectors can benefit from retail consulting. When you work...Learn More
Walking the Talk of Inclusion
Shoppers want to feel welcomed everywhere, and retail is not excluded. More consumers support brands that promote equality – and the louder, the better. WSL’s experts share their firsthand examples of brands and retailers doing just that, including Unilever, M.A.C and Trader Joe’s. Shoppers are Equality Activists. How is Retail...Learn More
Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat
WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk...Learn More