WSL Search Results
Retail Consulting Services
Many of the world’s biggest retailers and consumer brands use retail consulting services to drive their shopper-centric strategies. Whether to optimize the customer experience through focused workshops, develop new strategies or adapt to the changing retail industry, brands across channels and subsectors can benefit from retail consulting. When you work...Learn More
Walking the Talk of Inclusion
Shoppers want to feel welcomed everywhere, and retail is not excluded. More consumers support brands that promote equality – and the louder, the better. WSL’s experts share their firsthand examples of brands and retailers doing just that, including Unilever, M.A.C and Trader Joe’s. Shoppers are Equality Activists. How is Retail...Learn More
Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat
WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk...Learn More
Kroger Health President Talks ‘Food as Medicine’ Strategy
Wendy Liebmann, WSL CEO, Interviews Kroger Health President, Colleen Lindholz, on Kroger’s Health Strategy. When the supermarket giant Kroger decided to embark on its “Food as Medicine” strategy, it did not overthink it. In fact, its companywide approach is disarmingly simple, explains Kroger Health President Colleen Lindholz: It answers three...Learn More
Beauty Breaks Barriers in Health, Safety and Innovation
Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in...Learn More
Extraordinary Sustainability: 5 Retail Safari® Examples
WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s...Learn More