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retailer innovators

Don’t Whisper! Shout Your Values

Half of shoppers are committed to their values, especially Millennials, who are driving this change and expect brands to deliver on sustainability. Retailers and brands need to help shoppers find their values in the store and online. In this Retail Safari®, we help you get started with: Inspiration from retailers...Learn More

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A New Set of Values is Changing Shopping Life

In 2020, brands and retailers are shifting their focus to paying it forward, with missions that support responsible living, global preservation, inclusion and other practices that support positive change. But how do you prioritize what will make shoppers happy? WSL’s latest How America Shops® research delves into the new shopper...Learn More

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Prepare for 2024 Now, With These 6 WSL Retail Trends

With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 –...Learn More

podcast

2024: Caution! Retail Curves Ahead with Candace Corlett | EP66

In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that reveals how Americans are feeling (not happy), and what that means for 2024 and beyond (challenging). They discuss: How shoppers see the challenges for their standard of living in 2024, and...Learn More

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Walking the Talk of the New Inclusion

Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the...Learn More

podcast

How to Build a Modern Shopper Experience with Justin Lafoe | EP61

In this episode: Wendy Liebmann talks to Justin Lafoe, most recently Executive Vice President of Marketing and Merchandising for Trader Joe’s and, prior to that, SVP of Merchandising & Retail, Disney Parks, Experience & Products, where he worked for 25 years. They discuss: How delivering a relevant shopper experience has...Learn More

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