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shopper research

Paradox of the New Shopping World

In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels...Learn More

podcast

Retail Media Networks with Parbinder Dhariwal | EP57

In this episode: Wendy Liebmann talks to Parbinder Dhariwal, VP & General Manager of CMX, at CVS Health, about the evolution of Retail Media Networks and the opportunity they offer to create more personalized shopping experiences. They discuss: Whether this is the moment of one-to-one shopper personalization. The challenge of...Learn More

article

Is Physical Retail Losing Out On Health for Women?

Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to...Learn More

podcast

Disrupting Retail Healthcare with Susan Lang | EP55

In this episode: Wendy Liebmann talks to Susan Lang, founder of XIL Health, a women-owned healthcare analytics and technology company that advises major corporations on healthcare strategy and invests in healthcare startups. In her prior life, she was a senior executive at Express Scripts, and has spent her entire life...Learn More

article

Beauty’s Big Brand Opportunity Is Older than 50

Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research...Learn More

retailer innovators

How to Attract Shoppers During a "Permanent" Price Correction

91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food...Learn More

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