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WSL Search Results

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Pushing Purchasing Power by Generation: From Gen Z to Boomers

It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do...Learn More

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9 Takeaways From WSL Strategic Retail’s Annual Health Symposium

By Emily Burns, JUNE 06, 2024 || BeautyInc – A Publication of WWD Speakers hailed from key wellness companies including The Vitamin Shoppe, CVS Health, Kroger Health, HerMD and more. On Thursday, WSL Strategic Retail hosted its annual health symposium, this year titled “Beyond Wellness: The Future of Health. What...Learn More

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Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?

By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands? If people on weight-loss programs buy less food, how do they compensate for nutrition? We’re asking users of weight-loss...Learn More

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These 3 Retailers Are Testing Added Services. Are You?

Retailers have been experimenting with added services to appeal to hurried shoppers for years, but these latest innovations, explored by our Retail Safari® scouts, offer fresh insights. Here’s a sampling of added in-store features at Boots, Walmart and Petco, and how to deal with the critical real estate question. The...Learn More

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70 Million Gen Z Are Coming! What Retailers Should Know

Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation,...Learn More

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Population Shifts Are Playing Out Across Categories

Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across...Learn More



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