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WSL Strategic Retail's Big Business of WELL Initiative

There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness. Consumers now expect everything they buy to somehow contribute to their overall wellbeing.  This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors. Agile innovators are re-inventing...Learn More

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Caring Scores. Do Shoppers Believe You Care About Their Health?

Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health...Learn More

shopper research

Caring for the Caregiver

The Big Business of WELL report highlighted the expanding opportunities in wellness. One of those opportunities is Caregivers. 40% of US adults are Caregivers, most are under 40, and 46% of them are spending more on health versus last year.  This sets the stage for a huge opportunity for the many...Learn More

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The WSL List: Retailers That Stand Out, For Better & Worse

It’s that time of year when we look back over the past 12 months and assess the retail winners, losers and those in between. This year’s WSL List includes not only big brand names, but it also identifies five themes that inform what we call Shopping Life®. Here’s a sneak...Learn More

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Are You Speaking Your
Shoppers’ Language?

Communication is the basis of a healthy shopper relationship, but lots of retailers that sell similar products communicate in very different ways. Are you getting your message right?  Is it just a Barbie Dreamhouse, or a guarantee of a good night’s sleep? This is how different retailers present one popular toy...Learn More

article

Holiday Sales Look Bullish
– But Retailers Should Be Worried

By Emily Dougherty, October 21, 2022 ||  BeautyInc. –  A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More

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