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Why are 50-plus Women Feeling Ignored in Advertisements?

Nearly 66 million American women are in their 50s and 60s, and many of them make annual incomes of at least $100,000. Yet many feel ignored, because so much attention is still paid to the young. Yes, certainly retailers and brands should cater to Millennials, but they also should recognize...Learn More

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Amazon Hasn't Destroyed Retail
It's Created Super Merchants

Not so long ago, resilient retailers were learning how to compete against Walmart. Today, a new generation of what we call Super Merchants – durable mainstays and sprightly startups – are learning how to successfully compete against Amazon. Here’s who’s getting it right, and how. The latest retail revolution is...Learn More

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How Instagram and a New Zeitgeist Are Driving Skin Care's Growth

By Peter Born // WWD, July 23 2018 The skin-care race is revving up. The category’s rally, which got rolling roughly 18 months ago, is steadily gaining momentum. Sales of prestige treatment products are running 14 percent ahead in the U.S. for the latest 12-month period, ended in May, according to the...Learn More

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Beauty Seeks Role in Future of Drugstores

By Faye Brookman |  WWD Article – April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna;...Learn More

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More Brands Checking Into Hospitality & Fitness, Should You?

There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping...Learn More

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How Supermarkets Can Win Back The Millennial Shopper

Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement...Learn More

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