WSL Search Results
Marketing to Moms: Show Caregivers That Your Brand Cares
Caregivers are young, 66% are Millennials or Gen X and 60% of women with children are caregivers. Mother’s Day is the one day in the year when we make it a point to give credit to those who are literally, raising and maintaining the world’s population. So how can you best...Learn More
WSL Reports Injecting Beauty Into Wellness
If beauty companies want to meet one of the most important players in consumer healthcare today, they should look in the mirror – they are it! Women have decided that their beauty is part of their growing wellness and self-care. Disruptive beauty companies know this and have figured out how...Learn More
WSL Strategic Retail's Big Business of WELL Initiative
There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness. Consumers now expect everything they buy to somehow contribute to their overall wellbeing. This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors. Agile innovators are re-inventing...Learn More
5 Service Lessons from Ikea’s Manhattan Planning Studio
Ikea’s “planning studio,” to open in April, is bringing the suburbs to the city, which apparently is just where new urban dwellers want it. Here are five ways Ikea is going to redesign the shopping trip. Today’s city-dwellers don’t merely want suburban comforts and amenities, they want to live a...Learn More
Caring Scores. Do Shoppers Believe You Care About Their Health?
Retailers are talking big about wellness, showcasing chemical-free beauty products, all-natural lines and affordable organics, but few shoppers are buying that retailers genuinely care about their health. It’s not enough to say your brand philosophy sits cozily on the corner of “Happy and Healthy,” or that you’ve been providing health...Learn More
Surrounded by Chaos, Shoppers Take Control
Harried shoppers are trying to regain power in the areas of their lives where they could, and today that includes shopping trips. Retail brands should give it to them if they want to see higher sales. Based on what shoppers told us, we’ve devised a four-step strategy. Their world is in...Learn More