ECRM Podcast with WSL: The ‘Cautious Pause’: How Consumers Will Shop Post COVID-19
The 'Cautious Pause': How Consumers Will Shop Post COVID-19, with Elizabeth Gretkowski of WSL Strategic Retail.
As many states look to start opening up their businesses, fear and financial insecurity are still the main drivers of how consumers are shopping.
Fear of the coronavirus is keeping many people indoors even after being quarantined for two months, and with the number of newly unemployed now hitting Great Depression levels, fear of running out of money is leading shoppers to stretch their dollars as much as possible.
These are some of the topics ECRM's Joseph Tarnowski touches on with Elizabeth, who is a Senior Consultant at WSL Strategic Retail, as they review some of the findings of WSL's latest research on how Covid-19 has impacted shoppers.
When Joe interviewed WSL CEO Wendy Liebmann six weeks ago (see link in comments) the quarantine was still fresh and consumers were still in panic-buying mode.
Now, consumers realize they are in this for the long haul, and so Liz and Joe explore what the shopping landscape will look like as we progress through the pandemic and beyond it.
If you’d like to learn more about WSL’s ongoing series of How America Shops® in and after the COVID-19 crisis, please reach out to: Elise Marshall at firstname.lastname@example.org or visit our Shopper Insights page.