WSL Reports on The Great Makeup Crash of 2019

WSL Reports on The Great Makeup Crash of 2019 blog banner featuring closeup of lipstick display in store
Business of Fashion — BY RACHEL STRUGATZ, SEPTEMBER 13, 2019 Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup. NEW YORK, United States — Beauty brands are good at generating hype. Nars just celebrated its 25th anniversary with a splashy release of 75 ... Read more

Costco Quietly Becomes a Destination for Clothes

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By Abha Bhattarai // The Washington Post, July 1 2019 Kelly Davis has started doing something she once considered unthinkable: buying clothes at Costco. The 31-year-old had long resisted the warehouse chain’s clothing aisle; it just felt weird buying dresses and shirts at the same place she bought groceries. Plus, she said, “It’s where my mom shops." ... Read more

Navigating the Beauty Aisle for Women of Color

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By Anne D'Innocenzio // AP News, June 12 2019 Black and other darker-skinned women had long struggled to find makeup that matched or complemented their skin. But a widening array of products is showing up at mainstream retailers with an eye toward the multicultural consumer. A big game changer was Rihanna’s Fenty Beauty collection, which was launched two ... Read more

Driving Consumers to Stores

Blog banner featuring close up of blonde woman looking at makeup display in store
Beauty Insight // January 22, 2019 // Issue 189 WSL Strategic Retail CEO & chief shopper Wendy Liebmann:  “Shoppers go to physical stores for a variety of reasons. ‘I want it now’, because [the product has] run out or because they saw it on Instagram, is still a viable reason to go to the store ... Read more

WSL Reports Beauty Mega Brand Gets New CEO

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By Jenny B. Fine // January 9, 2019 - WWD Jean-André Rougeot comes from Benefit Cosmetics, where he drove sales to more than $1.5 billion. As chief executive officer of Benefit Cosmetics, Jean-André Rougeot helped propel the brand from a hero-product based business to a full-fledged line with over $1.5 billion in sales. Now the newly ... Read more

Startups Reinvent the Sheet-Buying Experience

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By ANNE D'INNOCENZIO // New York AP, January 2, 2019 A new year calls for sparkly new sheets. But shoppers looking for high-quality linens without hurting their budget may want to skip the so-called white sales at mass retailers. A new cast of startups, including Parachute, Brooklinen, and Boll & Branch, are cutting out middlemen ... Read more

9 Off-The-Radar Retail Predictions For 2019

Blog banner featuring back of woman's head as she looks at 50% off sale sign on window
By Brian Pearson // Forbes, December 12, 2018 So much of retail is a gimmick. Just ask 2018. Massive sums are invested in immersive experiences that quickly lose their spark and in digital features that fail to make the experience easier. So more than 5,000 stores closed in 2018. In their valid bids to wow shoppers, many ... Read more

Will Beauty’s Sale Mode Mimic Apparel’s Discounting Spiral?

Blog banner featuring close up on lipstick display with 15% discount sign
By Allison Collins // WWD, August 15, 2018 Prestige beauty is on the edge of a discounting spiral. “It’s finally coming to cosmetics, what’s happened in apparel and ready-to-wear and home,” said Barbara Zinn Moore, president of Barbara Zinn Moore Associates, a retail and beauty consulting firm, and the former vice president of cosmetics at Lord & ... Read more

9 Tips For Mastering The In-Store Experience

Blog banner featuring pharmacist and customer looking at shelves
By Sarah Brown // Business of Fashion, August 08, 2018 Retail may be in flux, but beauty customers are still buying big at physical stores. Sarah Brown examines how beauty's savviest brands keep shoppers shopping. New York, United States - Earlier this summer as I was packing - at midnight, predictably - for a 7 am flight ... Read more

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