Deep Discount Archives

Shoppers’ Economy and How They’ve Learned to Cope

Future now future next 2024 volume 1 main banner

Future Now Future Next — Volume 1 [ 2024 ] The shopper is feeling more financially secure (or are they?) but the population is shifting. This Future Now Future Next delivers input for your new retail strategy. Our latest shopper insights – at your fingertips Our national How America Shops® surveys explain what’s driving shopping ... Read more

Paradox of the New Shopping World

In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels to shop, retailers to spend, ... Read more

Leading Shoppers from Troubles to Joy

Troubles to Joy HAS Report banner featuring JOY in large letters and collage of troubles from previous years

The pandemic was the catalyst for what the Irish call the “Troubles” that expanded to social and political unrest, the erosion of trust in the tools we use for shopping, and what started as inflation shoppers now feel is a permanent price correction. This report updates the shopping and social behaviors changed by permanent inflation. ... Read more

Shoppers Say: Inflated Prices are Here to Stay

Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come. Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that ... Read more

Struggling Shoppers!

This report is the second in our series designed to give retailers and brands a better understanding of the impact of rising prices on shoppers - their demographics, buying behaviors and the changes they’ve made - so that you will be equipped to meet their shopping needs and budget. No shopper left behind. In our ... Read more

The Role of the Store in Retail 5.0

The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

Rising Prices Everywhere

Higher prices on everything from carryout tacos to gas in the car have gotten shoppers’ attention, and 85% have had to rethink their spending. The new WSL report, Rising Prices Everywhere, prepares you to respond by knowing where your category is on the shoppers’ “cut back” list. This report ranks 22 consumer product categories, on the shoppers’ cut ... Read more

My Random Shopping Life

The evidence is all around us - shopping is becoming more and more digital. For some, buying online has become a way of life… their primary method of getting the shopping done, regardless of whether it’s the weekly grocery trip, the quick fill-in trip for tonight’s dinner or the impulse purchase of a luxury item. For ... Read more

Shopping Next: What Will Stick or Slip

March 2020: Every aspect of life was turned upside down – Work-life, School life, Home Life, and certainly Shopping Life®. Nine months later, in November 2020, WSL studied shoppers to understand which shopping habits learned during the pandemic will stick going forward, and which will slip away, which social and product values shoppers will continue to ... Read more

RESET The Big Business of WELL

This new report delivers two important findings to help you “Reset” your WELL opportunity. Strong WELLness habits were in place before COVID-19, and shoppers will continue to prioritize immunity, hydration, “free from” products and looking healthy. Some may take awhile to get back into their routine, but they will. The Reset WELL challenge is to ... Read more

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