Seismic Population Shifts Demand New Retail Strategies

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In this study we present a look at how the changing demographics and household types in America affect shoppers’ behaviors. We look at the traditional How America Shops® measures of financial comfort and see security rebound from where it was at the end of 2023 to be more in line with where it’s been in ... Read more

Paradox of the New Shopping World

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In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels to shop, retailers to spend, ... Read more

Leading Shoppers from Troubles to Joy

Troubles to Joy HAS Report banner featuring JOY in large letters and collage of troubles from previous years
The pandemic was the catalyst for what the Irish call the “Troubles” that expanded to social and political unrest, the erosion of trust in the tools we use for shopping, and what started as inflation shoppers now feel is a permanent price correction. This report updates the shopping and social behaviors changed by permanent inflation. ... Read more

Shoppers Say: Inflated Prices are Here to Stay

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Shoppers are adjusting their shopping behaviors and budgets for the long haul as 90% expect the high inflation prices they are experiencing today to be around for a long time to come. Over 2/5 of shoppers are cutting back on how they spend in order to cover their basic bills like utilities and housing and groceries, with adjustments that ... Read more

The Next Wellness Frontier

Will WELLness ever mean the same thing again? So much disruption: digital access, shifting trust, more products, more services… but the pandemic was not the only catalyst for change. In this report we sort out the opportunities for The Next WELLness Frontier. The Next Frontier of WELLness will be defined by new strategies: Fragmented categories: It ... Read more

Struggling Shoppers!

This report is the second in our series designed to give retailers and brands a better understanding of the impact of rising prices on shoppers - their demographics, buying behaviors and the changes they’ve made - so that you will be equipped to meet their shopping needs and budget. No shopper left behind. In our ... Read more

The Role of the Store in Retail 5.0

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The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

Rising Prices Everywhere

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Higher prices on everything from carryout tacos to gas in the car have gotten shoppers’ attention, and 85% have had to rethink their spending. The new WSL report, Rising Prices Everywhere, prepares you to respond by knowing where your category is on the shoppers’ “cut back” list. This report ranks 22 consumer product categories, on the shoppers’ cut ... Read more

From Chaos Comes Clarity: A Future Now-Future Next Study

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WSL’s annual forecast on where shoppers are headed and what companies need to focus on in the coming 18 - 24 months. Based on WSL's How America Shops® research, this Future Now-Future Next study reveals: How shoppers have been transformed by the pandemic (and not) Where and how they're shopping (It's not only the Internet) ... Read more

My Random Shopping Life

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The evidence is all around us - shopping is becoming more and more digital. For some, buying online has become a way of life… their primary method of getting the shopping done, regardless of whether it’s the weekly grocery trip, the quick fill-in trip for tonight’s dinner or the impulse purchase of a luxury item.  For ... Read more

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