Five Below Archives - WSL Strategic Retail

It’s More Than Holidays… It’s How Shoppers Celebrate Life

Seasonal isn’t just the big holidays anymore. Today’s shoppers crave reasons to celebrate, large and small—whether it’s a cultural tradition, a school milestone, or just a fun moment in the middle of the week. Retailers who step up with timely and thoughtful support can transform these occasions into deeper connections and stronger loyalty. In our ... Read more

Beauty Is Breaking Out!

Beauty isn’t confined to the beauty aisle anymore. Today’s shoppers are discovering skincare, fragrance, and self-care everywhere — and that’s by design. Smart retailers are weaving beauty into lifestyle, making it easier (and more fun) to explore & discover new. In our June edition of the Retail Safari® Newsletter, we explored how beauty is showing ... Read more

Categories Reimagined: Discover NEW!

Click the link and launch a free tour of how a Retail Safari® can satisfy your shopper’s quest for finding something new in a retail store. In this free innovation tour: The physical store is the discovery zone where most shoppers go to find something new, stock-up on groceries or find an item they need right ... Read more

Seasonal Shopping: Winning Frugal, Busy Shoppers

Our new How America Shops® report, Paradox of the New Shopping World, reveals that 88% of shoppers agree that the prices they are paying today are here to stay. As a result, 85% are cutting spending to pay for the basics or being cautious about what they spend. As shoppers hunt down seasonal items for ... Read more

How to Attract Shoppers During a “Permanent” Price Correction

91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food and beverage (plus some in ... Read more