African American Archives - Page 2 of 3

The Role of the Store in Retail 5.0

The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

Rising Prices Everywhere

Higher prices on everything from carryout tacos to gas in the car have gotten shoppers’ attention, and 85% have had to rethink their spending. The new WSL report, Rising Prices Everywhere, prepares you to respond by knowing where your category is on the shoppers’ “cut back” list. This report ranks 22 consumer product categories, on the shoppers’ cut ... Read more

My Random Shopping Life

The evidence is all around us - shopping is becoming more and more digital. For some, buying online has become a way of life… their primary method of getting the shopping done, regardless of whether it’s the weekly grocery trip, the quick fill-in trip for tonight’s dinner or the impulse purchase of a luxury item. For ... Read more

Shoppers Reveal Many Paths to Purchase

Shoppers had been self-solving to make CPG easier and faster to shop since 2016. Then the pandemic allowed more shoppers to become expert online shoppers at their favorite chains. In this report, we look at the emerging, unintended consequences for brands -- more brand switching online, more pre-shopping online offset by shoppers willing to pay more for ... Read more

Shopping Next: What Will Stick or Slip

March 2020: Every aspect of life was turned upside down – Work-life, School life, Home Life, and certainly Shopping Life®. Nine months later, in November 2020, WSL studied shoppers to understand which shopping habits learned during the pandemic will stick going forward, and which will slip away, which social and product values shoppers will continue to ... Read more

RESET The Big Business of WELL

This new report delivers two important findings to help you “Reset” your WELL opportunity. Strong WELLness habits were in place before COVID-19, and shoppers will continue to prioritize immunity, hydration, “free from” products and looking healthy. Some may take awhile to get back into their routine, but they will. The Reset WELL challenge is to ... Read more

Black Shoppers

Shopping behaviors and financial worries are all here in this report that compares Black to Caucasian shoppers. Findings that will lead you to change strategy and rethink priorities will be the willingness of Black shoppers to spend more on healthier choices, their respect for national brands, and perhaps the greatest opportunity is to show them ... Read more

The Bridge to an Open Society

As stores re-open, retail will be on a rollercoaster ride. As shoppers swing from panic stock-up to frugal shopping, categories, brands, and retail choices will be impacted. You need to know how to plan for the next 6 – 12 months. WSL’s How America Shops® report, The Bridge to an Open Society, will enable you ... Read more

Change NOW

This How America Shops® report defines the Change in Shopping Life® that is well underway – it is not about to become; it is here. If you are still anticipating it, we are sorry to say that you are late. The Change has been created by the shoppers’ response to the social climate they are ... Read more

The Future of Shopping Life: Trending the Metrics That Matter

The Future of Shopping Life 2018-2019 Report Banner featuring colorful vector illustrations

This How America Shops® report trends the shopper attitudes and behaviors that are transforming how people shop. Technology may be the root cause of the change, but it is only one aspect of the change. Life is different today, time is used differently and convenience has a higher priority. The findings here guide brands and ... Read more

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