Future Now Future Next — Volume 3 [ 2023 ]
While economists claim the economy is better, what shoppers care about is their personal economy. In Future Not Future Next we explore how 77% of shoppers are coping with financial anxiety, the 64% who feel high prices will still go higher on everything from groceries to housing and their streaming and mobile fees, repaying college loans, and the reality that the share of people who feel they are “barely holding on” has doubled since 2019.
We pose questions that will help you develop action plans for winning over shoppers who are frightened for their financial future.
- Read Volume 4 – The New Journey to Wellness
- Read Volume 2 – The Wellness [Gender] Gap Gets Wider
- Read Volume 1 – Increasingly Insecure
Our latest shopper insights – at your fingertips
Our national How America Shops® surveys explain what’s driving shopping behaviors, sentiments that influence how and where shoppers spend time and money what engages them emotionally, how categories and the retail landscape will be impacted. If you’re not a subscriber, send us a message using the form here.If you are a subscriber, you can access the report by signing into your account.
