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WSL Search Results

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The Miss with Walmart's Jetblack

By Candace Corlett // President at WSL  Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized...Learn More

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Big Brands Still Matter - Stop Being So Defensive

Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some...Learn More

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Why and How Men are Doing the Everyday Shopping

Men are making quick trips to the store, buying clothes online and influencing household purchases. How well does your brand know how to engage him? Our research reveals key behaviors of today’s shopping man, and how some brands are talking to them. He may not ask for directions to your...Learn More

shopper research

Where Did the Drug Store Shopper Go?

If you do business in the Drug Channel, the question of what’s happened to Drug Store traffic is surely keeping you up at night. Our latest report demonstrates why traffic has declined despite macro health trends in the channel’s favor. It also provides solutions for how to do business (and win) in the...Learn More

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The Challenge: Brands on The Door vs. Brands on The Floor

When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer....Learn More

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Beauty Seeks Role in Future of Drugstores

By Faye Brookman |  WWD Article – April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna;...Learn More

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