WSL Search Results
Gen Z Is More Important Today Than Ever, 5 Reasons Why
Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according...Learn More
The Power of the Xtreme
The powerful shopper segments who are extreme in their passion for a lifestyle around Health or Food or Shopping are profiled in this report. Health, Food, and Shopping were studied because they have universal appeal, and each category has seen a dramatic change in the last few years, creating opportunities...Learn More
The Retailers Key to Inspire Shopper Spending
After nearly a decade of pushing back, not wanting to be tempted, consumers are ready to spend more time shopping – a good sign because it means they’re willing to spend more money again. But converting their time into your money means helping them do what they have to do...Learn More
More Brands Checking Into Hospitality & Fitness, Should You?
There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping...Learn More
Are You Getting In The Shopper's Way? If Not, It's Time
Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as...Learn More
How to Replace The Holiday Hype with Happiness
Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and...Learn More