WSL Search Results
Kate Spade & Fashion’s Crisis: When a Name Makes a Brand
By Tiffany Hsu // The New York Times, June 6, 2018 Soon after fans of Kate Spade learned that the designer had died in an apparent suicide on Tuesday, stunned customers remembered the handbags they purchased after their first big promotion, or the linens they were given for their first home, or...Learn More
Melania Trump’s Jacket Shocked Many, Statement Clothes is in
By Abha Bhattarai // Washington Post, June 21 2018 Just as the controversy over her husband’s immigration policies had begun to cool off, first lady Melania Trump touched off a new backlash. As she boarded a plane for Texas to visit immigrant children who were separated from their families at the border, a message blared from her...Learn More
The Miss with Walmart's Jetblack
By Candace Corlett // President at WSL Watching Walmart has become my new entertainment (along with Broadway theater, Mr. Robot, Westworld, Suits, and my grandson, Baby James Jordan.) I am watching this brilliant example of how a long stretch of losses (9 quarters of poor sales performance at Walmart) energized...Learn More
Big Brands Still Matter - Stop Being So Defensive
Small brands are gaining trust and influence on the store shelf, but can retailers just walk away from big heritage labels? Not likely. Shoppers want access to both small and big names, our research shows, but for different reasons. Here’s how adventure, and even self-expression, factor in, and how some...Learn More
Why and How Men are Doing the Everyday Shopping
Men are making quick trips to the store, buying clothes online and influencing household purchases. How well does your brand know how to engage him? Our research reveals key behaviors of today’s shopping man, and how some brands are talking to them. He may not ask for directions to your...Learn More
Where Did the Drug Store Shopper Go?
If you do business in the Drug Channel, the question of what’s happened to Drug Store traffic is surely keeping you up at night. Our latest report demonstrates why traffic has declined despite macro health trends in the channel’s favor. It also provides solutions for how to do business (and win) in the...Learn More