WSL Search Results
The Challenge: Brands on The Door vs. Brands on The Floor
When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer....Learn More
Beauty Seeks Role in Future of Drugstores
By Faye Brookman | WWD Article – April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna;...Learn More
Shoppers Want Respect, Not Discounts | 7 Brands that Deliver
Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes...Learn More
Gen Z Is More Important Today Than Ever, 5 Reasons Why
Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according...Learn More
The Power of the Xtreme
The powerful shopper segments who are extreme in their passion for a lifestyle around Health or Food or Shopping are profiled in this report. Health, Food, and Shopping were studied because they have universal appeal, and each category has seen a dramatic change in the last few years, creating opportunities...Learn More
The Retailers Key to Inspire Shopper Spending
After nearly a decade of pushing back, not wanting to be tempted, consumers are ready to spend more time shopping – a good sign because it means they’re willing to spend more money again. But converting their time into your money means helping them do what they have to do...Learn More