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How to Replace The Holiday Hype with Happiness

Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and...Learn More

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Shoppers Have Ditched Routines: Here's How to Reach Them

When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to...Learn More

shopper research

Goodbye Routine! Hello New Trips!

The ‘newest normal’ is not what retailers or brands would like it to be, but adapting to this new Shopping Life® is the only way that sales will grow. This new study shows how routines have unraveled and a shopping trip is more industry speak and less what shoppers do. The Action Steps in...Learn More

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How Supermarkets Can Win Back The Millennial Shopper

Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement...Learn More

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Bloomingdale's Bets Big on Millennials Beauty with Glowhaus Concept

By Ellen Thomas on August 17, 2017  |  WWD Article Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor. Does Bloomingdale’s hold the master plan to bring Millennials back to department store beauty counters? Not quite — instead, the retailer is...Learn More

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Speakers to Discuss How Digital Brings Value to Retail

Path to Purchase Institute, August 14, 2017. Written by April Miller.  CVS and WSL executives will dissect the opportunities that abound going forward. NOTE: This article is published in the September 2017 issue of Shopper Marketing. After the issue went to press, Norman de Greve was replaced as the CVS Health...Learn More

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