WSL Search Results
How Consumers Use Their Heads and Hearts When Shopping
Today’s post-pandemic, inflation-weary consumers aren’t just shopping for products, they’re shopping for joy. Our consumer research shows that most are balancing this joy of shopping with the need to be frugal. Brands and retailers need to learn how they can help shoppers walk that line. Are Retailers and Brands Marketing...Learn More
Disrupting Retail Healthcare with Susan Lang | EP55
In this episode: Wendy Liebmann talks to Susan Lang, founder of XIL Health, a women-owned healthcare analytics and technology company that advises major corporations on healthcare strategy and invests in healthcare startups. In her prior life, she was a senior executive at Express Scripts, and has spent her entire life...Learn More
Beauty’s Big Brand Opportunity Is Older than 50
Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research...Learn More
Diversity, Not Income, Defines Destination Shopping
During our market research, WSL has noticed a big consumer trend among some of the most expensive shopping districts in the country: democratization. These destinations, from Manhattan to Las Vegas, seem to have acknowledged that the people passing through represent all incomes as well as high and low spending. Our...Learn More
How America Shops® Explores: 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role...Learn More
How to Attract Shoppers During a "Permanent" Price Correction
91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food...Learn More