WSL Search Results
The Reimagined Store Won’t Make You Stay. Unless You Want To
New themes are emerging in today’s more innovative stores, including some of the most traditional chains we shop. WSL’s researchers compare trips to our neighborhood Walmart and Target stores with those from our recent Retail Safari® tours to learn how different retailers are meeting what matters most to shoppers now....Learn More
Why Gen X Could Be Beauty’s Biggest Consumer Base
By Emily Dougherty, October 21, 2022 || BeautyInc. – A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start...Learn More
Shoppers Say: “Inflated Prices Are Here to Stay”
Our latest How America Shops® research shows a significant gain in the share of shoppers cutting back on spending, but more surprising is how many expect prices to stay high, even if inflation recedes. Shoppers know the cost of operating stores and transporting goods has gone up, as well as...Learn More
Creating Smart, Relevant Shopper Experiences that Build Loyalty with Damian Kernahan | EP40
In this episode: Wendy Liebmann talks with Damian Kernahan, founder & CEO of Proto Partners, an Australian-based customer experience consultancy, to understand how technology, the Covid pandemic and increasingly complex shopping behaviors are driving the urgency to build shopper-centric organizations. They discuss: The challenges to building a shopper-centric organization in...Learn More
Shoppers are Lonely, Anxious. Retail Therapy is a Solution
Despite their pursuit of wellness, more shoppers are experiencing new, and unexpected, health issues like loneliness, WSL research shows. Some retailers have been incorporating social environments in their physical stores as a way to reintroduce facetime, but is it enough for shoppers, and what is the role of brands? Shoppers...Learn More
Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight
By James Manso on August 19, 2022 || BeautyInc. – A Publication of WWD TikTok creators Brooklyn and Bailey McKnight’s new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on...Learn More