WSL Search Results
How America Shops® Explores: 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role...Learn More
How to Attract Shoppers During a "Permanent" Price Correction
91% of shoppers say that rising prices are not transient inflation, but they expect that prices on groceries will stay at 2023 levels (or go higher)[1]. In this Retail Safari®, we identify: 16 examples of retailers, brands, and digital platforms helping shoppers live within their stretch budget Examples in food...Learn More
Gen Alpha’s Influence Is Taking Hold at Retail
WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with...Learn More
50:50 Retail. A Prototype for the Future. Right Now, with Dan O'Connor | EP50
In this episode: Wendy Liebmann talks with Dan O’Connor, founder of the Future Commerce Initiative and Executive in Residence at the Harvard Business School, about the future of commerce and retail. They discuss: How retail is fast moving into a 50:50 (in-person vs. not-in-person) world. The dramatic complexity of the...Learn More
Consumer or Shopper: Here’s The Difference!
All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your...Learn More
How to Build a Culture of Digital Transformation with Chris Perry & Oskar Kaszubski | EP49
In this episode: Wendy Liebmann talks to Chris Perry and Oskar Kaszubski of Firstmovr, a Center of Excellence for CPG eCommerce Education & Change Management about how to build and educate companies to constantly adapt to the new digital retail landscape. They discuss: The ever-expanding digital eco-system, and the need...Learn More