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Consumer or Shopper: Here’s The Difference!
All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your...Learn More
How to Build a Culture of Digital Transformation with Chris Perry & Oskar Kaszubski | EP49
In this episode: Wendy Liebmann talks to Chris Perry and Oskar Kaszubski of Firstmovr, a Center of Excellence for CPG eCommerce Education & Change Management about how to build and educate companies to constantly adapt to the new digital retail landscape. They discuss: The ever-expanding digital eco-system, and the need...Learn More
The Infinite Store Inside a Small Format
For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip but with innovative merchandising and experiential perks. What each of these store formats has in common: a small footprint where consumers can shop fast. Here’s what they get...Learn More
From TikTok to Retail – Here’s How it’s Done
This Retail Safari® is a quick, thirteen-page snapshot of what is breaking the internet in TikTok’s Beauty and Wellness space in the beginning of 2023. What opportunities might these trends have for your category? In this report, we cover: Four viral Beauty and Wellness trends from TikTok that are catching...Learn More
The Future of Retail with Justin Honaman | EP48
In this episode: Wendy Liebmann talks to Justin Honaman, head of Worldwide Retail & Consumer Goods, Go-to-Market at Amazon Web Services, and worldwide segment leader for Food & Beverage. They discuss: Immersive retail, the power of personalization, frictionless retail and where the Metaverse is already having an impact The role...Learn More
The Next Frontier in Retail Strategy: Planned Disruption
Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels,...Learn More